Friday, November 20, 2009

Former Editor: Playgirl's "A Relevant Brand Name Once Again," Thanks In Part To Levi

Levi Johnston is standing naked in a 13th-floor studio in midtown Manhattan holding a hockey stick.


He swivels his head and looks into the camera as -- click -- the photo is taken. This is the money shot: the one Daniel Nardicio is tweeting about right now; the one Levi's manager Tank Jones will gush about to Us Weekly; and the one Gawker and Life & Style and a cajillion other gossip outlets will mention as proof positive that, in the words of Tank Jones, "You'll see what you need to see in these photos."


But the truth is, for all the public frenzy over rumors that Levi would go full frontal for Playgirl, the outdoorsy Alaskan-kid-turned-sex-symbol was never actually interested in going "full monty." It was hard enough reassuring him his fake-tan lines weren't too extreme; and that he didn't look fat while seated with his shirt off (actually, he's gorgeous). We're settling for ass shots, torso pictures, sultry portraits, and Austin Powers-like draping of props over what usually comprise key ingredients of Playgirl photo shoots.

It's not a new concept. Most celebrities who "take it off" for Playgirl limit their exposure. David Duchovny wouldn't go past tighty whities and carefully placed tea cups, of all things; Scott Bakula went topless but revealed little; and country music singer Darryl Worley showed everything but. This is why Playgirl clings to a stable of extremely talented photographers who can make a sheltered kid from Alaska comfortable enough to stand naked in front of a camera crew from "Entertainment Tonight," several stylists, a photographer, and a half-dozen people from Playgirl's staff. It's a bummer the world won't get to see Levi's johnson; but the images you will see should satiate several primal urges.

[Read the rest of this post here.]
[Originally published on FishbowlNY.]

Friday, November 13, 2009

Media Buzz: Levi Johnston tells Playgirl's E-in-C Thanksgiving with the Palins is a no-go

Gawker.com:
By Brian Moylan
... In an interview he just finished with Playgirl editor-in-chief Nicole Caldwell, Levi says of the invite, "You could tell by her laugh she was full of it." [See link here.]

AccessHollywood.com:
Levi told Playgirl Editor-In –Chief, Nicole Caldwell, in an upcoming interview in Playgirl that she was “full of it… you could tell by her laugh she was full of it.” He said the invite she made during her Oprah interview was “a nice gesture, but she didn’t mean it.” Levi said his presence at the Palin family Thanksgiving would be “awkward.” [See link here.]

MSNBC.com:
By Michelle Perry
According to a spokesman for "Playgirl" magazine, Levi Johnston said Sarah Palin was "full of it" to "Playgirl" editor-in-chief Nicole Caldwell in an interview in the upcoming magazine. [See link here.]

Zap2It.com:
By Andrea Reiher
The back and forth between Levi Johnston and Sarah Palin just won't stop -- Johnston tells Playgirl that Palin is 'full of it.' In previews for Sarah Palin's upcoming appearance on "The Oprah Winfrey Show," Palin says that Levi Johnston is loved and is welcome at their Thanksgiving dinner table. MSNBC is reporting that a spokesperson for Playgirl says Levi has a different idea about that. Reportedly, in Levi Johnston's interview with Playgirl editor-in-chief Nicole Caldwell he says, "You could tell by her laugh she was full of it," in regards to Palin's interview with Oprah. [See link here.]

SoSoJuicy.com:
In an interview he just finished with Playgirl editor-in-chief Nicole Caldwell, Levi says of the invite, "You could tell by her laugh she was full of it." [See link here.]

Thursday, November 12, 2009

Blood Surges Back to Playgirl With Johnston Shoot: Former Editor Dishes On Pub's Future


By Amanda Ernst on Nov 12, 2009 03:30 PM

The Internet has been abuzz about Palin-impregnator Levi Johnston's plans to pose for Playgirl, so let's just assume you know all about the photo shoot that's going down right now here in New York. It seems the magazine, which went online only after its January/February 2009 issue went to press last year -- with little success -- is planning a comeback of sorts.

So we asked Nicole Caldwell, who formerly served as editor-in-chief at Playgirl before its print edition was shuttered, to let us in on the behind the scenes workings at Playgirl today. Caldwell has been brought back on board to help put together one "special" issue of the magazine for this year and four more for 2010. She will be interviewing Johnston during his shoot today and tomorrow, and the whole package (ahem) will run online only -- and may be up on Playgirl.com by next week. She spoke to us about the relationship between Johnston and the struggling Playgirl brand, shooting down the idea that the magazine faltered because of a disconnect between the staff and the magazine's audience.

"What matters is Playgirl being back in the public eye if for no other reason than the one I joined the magazine in the first place for: Women should have every available sexual outlet men do," Caldwell told FishbowlNY. "Levi is symbolic: He's become a public figure, he holds allure for a wide cross-section of the American public, he knocked up the VP contender's daughter, and he's willing to pose nude at a time when most people stubbornly continue to consider male nudity more extreme than female nudity. He's young, he's hot, he's virile, and he goes against every stereotype out-of-touch people have for a magazine they've never read: that Fabio-type guy with locks down his chest who I've only seen in 1980s Playgirls."

[Read the rest of this article here.]
[Originally published at FishbowlNY.com]